If you’re a serious fan or follower of any type of media, from music to film to theater, then I’m sure you understand the level of masochism, devotion, and psychological confusion that aforementioned fans and followers deal with as a result of their fandom. As anyone who follows my blog knows by now, I prefer to refer to other followers of Visual Kei and Jrock, and be referred to, as “Visualists” rather than “fans”. For some reason the word “fan” has some negative connotations in my experience, and while I don’t refuse the word strictly, I work with it hesitantly.
In any case, whether you’re a fan, follower, devotee, acolyte, or Visualist, we all experience the same pain, and regardless of where you are, who you are, and how you express your appreciation for the (fill in the blank), we all share a common ground: appreciation. And pain, of course. With great devotion comes great capacity to suffer. At least, I hope you have a great capacity– otherwise I don’t envy you.
Now, it’s not that we just like something and can’t get enough of it because it makes us happy. But if you say it’s obsession then I’ll be offended- I don’t have some unhealthy mental affliction that needs to be rectified by luminous Vitamin B supplements. (Although I hear that a vitamin B [niacin] deficiency is characterized by ‘aggression, insomnia, weakness, mental confusion, and in serious cases may lead to dementia.’ Which means I should probably be taking it). It’s just…visualist dementia. I use the term ‘visualist dementia’ as an excuse for all of the erratic behavior caused by an acute devotion to Visual Kei. (Before you ask– yes, I have a highly advanced case.) The only Visualist that they’ve been able to ‘cure’ underwent severe correctional treatment involving brutal methods such as putting them into a padded room and playing Arashi at high volume for countless hours….something you and I can only fathom in our darkest nightmares… Particular symptoms of visualist dementia may or may not include: lack of sleep due to waiting for overseas tour announcements (however factual or fictional), lack of an ability to measure distance based on miles rather than love of a band, and strange lapses of musical hypocrisy.
Now, the misconception that many Visualists may or may not be under, is that Japanese record labels don’t know about visualist dementia. But in fact, they know. They know very well. And based on scientific research on the topic, they invented a form of psychological torture that is widely utilized to improve sales and overseas awareness of artists. This intense form of sadistic punishment….is called marketing. (Note: As of 2010 synonymous with Twitter).
It’s amazing how concentrated our dementia becomes the instant hopes for overseas activity becomes possible. I mean, how cruel is it for band PR to throw around the words “important announcement”? “Important announcement” in our language is synonymous with “overseas tour in our region”. I mean, come on, don’t they know that? (oh trust me, they do) And then they go and announce that it’s not a tour at all, just the release of some single that we can already get direct from Japan, complete with pre-order bonuses. When that happens, we have no choice but to do our best not to drown kittens in a kiddie pool because no kidding we already got the single, with all of the pre-order bonuses, and don’t need the local version, because we’re saving for CONCERT TICKETS.
And then when they finally announce a tour in Location B, certain people cancel all of their plans with normal people using the excuse that “Sorry, I can’t make it to your event, because Band A will be releasing their tour announcement for my area, and I want to be there when they do so I can get tickets.” Your friends get angry and think you’re going insane, you stay up all night getting jazzed off NesCafe because you don’t want them to release the information at your 4AM which is their 5PM (next day) and have the tickets all sell out before you can get some.
I’ve been thinking about this because there’s been quite a lot of ticketing activity lately. Between MIYAVI, D’espairsRay, VAMPS, and then GACKT’s Europe tour (I know some of you hardcores from this side of the great blue are going), more than a few nerves have been frayed and fried over the past few months. I don’t know about you guys, but I sure got a psychological milking from D’espairs when they took like three months between the “US tour announcement to be released tomorrow!” and the actual promised announcement making an appearance. (For some reason I actually fell for that one.) In a way this is a perfect example of our rabid existence. We spend so much time whining about why won’t the bands ever come to us, and then they come to us and it’s like man, can our nerves even handle this? Can you handle this?