Aoi Defies Dye Lot 335 “Asian Blonde”

“The New Look”, always a much anticipated release of information. In my experience, the disclosure of a Visual Kei band’s “New Look”, as organized for the promotion of a new album or single, is always a testament to rock bands’ abilities to create infinite variety with one or less colors.

In the past, I’ve found The GazettE to be satisfactorily edgy in their looks. Veering shockingly away from the standard black pants, black blazer, and the occasional, unnerving splash of gray, The GazettE‘s image always pops up in my head dressed in colorful velour suits with perfectly coiffed blonde mullets.

However, when black became the new, well, rainbow circa 2009, and the word on the street was “chic”, it seemed like Visual Kei started getting a little less, y’know, visual. The host-boy hair syndrome overwhelmed the industry as the standard hair-fare, and, that-which-must-not-be-named (oshare) aside (out of the discussion, where it belongs), the universally accepted Visual Kei uniform became the angry angura badass bad-lands look. That is, blackblackblack.

Don’t get me wrong, I haven’t worn color since 2009 either. But I will pass judgment here and say, I think that Visual Kei bands could stand to break out of the angura thing and at least give us a splash of something that’s not just black clothes and blonde hair. I’m pleased to see that one of the most universally accepted “cool-looking” bands have let at least one member go out on a limb this time¹. First of all, let me just say that I think the concept for these shots is pretty epic. The industrial, utterly lackluster backdrop contrasts with the striking paint-splatters smeared over each portrait, giving a creative twist to otherwise standard Type A new look portraits. I’m actually astounded by this “new look”, simply because they actually did something with Aoi’s hair. Gone is the ultra simple black coif of their past, and present now is a spiky, edgy, and very……purple… style that totally defies the “Asian Blonde” I thought it was illegal for a Visual Kei band-member to not have. Whether he actually had a hair color for past single Pledge cannot really be known, as the PV was monochrome, and I bet they stood behind a monochrome holograph for all their promotions. Can never be too careful– you never know when a splash of color might invade your cool, black-clad life and ruin everything with its recklessness.

The hair and high collar also bring across something of a hide-feel, which I think is probably a healthy direction to be moving in.

As usual, Uruha, with his tumbling golden locks and smoldering glare, just begs to be worshiped by men and women alike. Putting all androgynous Visual Kei creatures eternally to shame as he does, even after all these years I cannot reason with normies who say he looks like a woman. No disrespect- you have to be utterly and irreparably confused to even attempt to deny it.

I like what they’ve done with his hair– some edgy layers and of course a pretty little twist of the hair-iron produces that little iconic curl. That being said, from the neck down I can’t help but have this feeling that he’s wearing one of Ozaki Nana’s outfits from the anime Nana. The signature leather jacket and….please tell me that’s not a tulle dress?

Some things may change, but Reita will forever look the same.

I can’t say I’ve ever disapproved of a Ruki look, unless you consider that one time he tried to be totally gangster, which I think was succeeded by The Perm….Which I think was succeeded by…Nah, just messing with you guys. The slight wave to his hair is acceptable, and all the clean lines and simple details make for a solid vocalist ensemble. No big shockers here.

Who is this ninja musician, and when will the waiter be here with my check?

All together now:


¹ – Would like to take this moment to also mention Jyou of exist trace who is rocking some fiery locks.

images from & google


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