The promotions have begun.
Today, D’espairsRay released the official full-length PV for the second track off their up-coming album MONSTERS (7/28), “Death Point“.
First of all, without sounding overly enthusiastic, I must say…this is probably the best PV I’ve seen since, well, a long time. The production is awesome; the fuzzy camera effects that make it look like it’s about to short-circuit could have potentially been obnoxious, but they were pulled off perfectly, so instead they just added to the overall classiness. The grunge, screamo bad-boy thing, with all of HIZUMI’s wide-eyed bestial glaring into the camera and aggressive arrogant behavior was so refreshing. Especially after I thought they all turned into pimps in Love is Dead (the only thing that was dead was your style, guys.), I realized after watching Death Point how much I wish Visual rockers would start being vain, arrogant, badly behaved bastards once more. Well, D’espairsRay is off to a good start here.
I was also really into the “live” quality they brought in with the imagery. How HIZUMI drops his mic stand and a crew member scuttles in to take it away, when HIZUMI is shaking the camera and being annoying during the guitar solo, and then stalks off to squirt some water on the expensive looking equipment and a guy hands him a new mic. Just really cool elements that completely redeemed that other aforementioned PV that we can add to a forbidden-topics list forthwith.
The guys claim this to be “the most aggressive” PV ever made. Is it? I’m not sure if I would say that, but there was actually real, live energy that could be perceived with the naked human eye, and this, this, is what Visual Kei needs right now.
One thing, though…did anyone else even see ZERO in that video?