The most extreme levels of visual expression in Visual Kei probably have to, per mercy rule, be ceded to the drag-gang and “Manpires” of Youshikibi, the beauty of form aesthetic sub-culture. But, although it is extremely popular, youshikibi is indeed a sub-culture, and is not for everyone.”]
Therefore, next up in the VK series: The sort of over-all, all-encompassing, original scope of Visual Kei; the most abused by Youtubers posting Jrock videos, and Wikki-woks BSing their way through a new Wikiwrong.com page, and probably the most well-known style of Visual Kei– normal Visual Kei.
Yes, I just used those three words in the same sentence.
Visual Kei gets difficult, and you can understand why we’re still all arguing about what is Visu’all right’ or Visu’all’ wrong, because it does have a very wide genre range, from pop to Gothica. The reason I refer to this particular style as normal Visual Kei is because it does not fit distinctly into the Youshikibi, Oshare, or Gothic sub-cultures of Visual Kei. It’s where everyone else goes. This aspect of VK culture was more or less founded by the PS.C company (which pretty much owns all the popular VK bands anyway). PS.C currently “owns” Alice Nine, the GazettE, Kra, Kaggra, among others. It was previously known to have found a home on shelves for eccentric idol Miyavi as well, but in late 2009 Miyavi founded his own label and flew the nest to join EMI Japan.
Although historical elements and androgyny are indeed present in normal Visual Kei (hereby referred to simply as “Visual Kei”), it is more likely added as accents and themes, as opposed to entire ensembles of dandy glory. Cross-dressing and drag is practically non-existent, although in a few cases it can get a little border-line.
The idealism theme is much less apparent as well, although androgyny still reigns supreme. In VK this is expressed in a general “prettiness” of the rockers. However, don’t let their porcelain profiles deceive you. These guys may be glamorous, but they can tear up venue turf with some serious tunes.
It’s not punk, it’s not Goth, but it’s not the kind of stuff GACKT and T.M. Revolution wear. It’s classy- flashy. It’s Visual Kei. These outfits are visual, without being costumes. The point is to be flashy, to stand out, to be Visual rockers. But these bad boys aren’t putting on dresses and prancing mutely around like our gothic youshikibi friends. This is it’s own genre of fashion entirely, and it’s difficult to describe exactly where it came from.
Because this is a bit of a melting-pot of styles, fashions, and genres, the musical sound qualities are allowed to vary liberally from band to band (unlike Youshikibi, which has much more of a set genre). The most common styles are probably hard-rock and metal, but the pendulum swings in a wide arc from hardcore (D’espairsRay, the GazettE), to pop (Ayabie, Duel Jewel, The Kiddie)….With pretty much everything in between. The interesting part is following images or videos which depict hardcore or gothicy looking bands, which end up playing upbeat, pop-ish music.
In the end, Visual Kei is about creativity. The best way to learn more about the different genres, where they come together and where they separate again, is to listen to the music, look at the bands, and immerse yourself in the culture as much as possible.
Visual Kei is flashy, badass, sometimes a bit intimidating, and elegant all in one. Argue about it all you want, but those, at least, are total, irrevocable, facts.